For the completion of the minor task, I made a website dedicated to the artist I chose this year, Sevdaliza. On there, I was advertising her album 'The Suspended Kid' as the newest one, and I created a 'fake tour' that she will be doing in Europe. I chose to work on Wix, which allowed me to be more creative with the template. I had many options of fonts, background images and videos, overlays, and I could put any element wherever on the page. As mentioned in the blog post about the fonts, I got inspired by the actual ones on her website, and the way the writing is framed in rectangles. At first, I wanted to have some abstract sculpture figure add-ons, inspired, again, by her website. I downloaded some pictures of sculptures that I afterwards learnt how to edit in Photoshop: cutting, making the background transparent, playing with the colors and sharpness etc. It was quite a tedious process, but I learnt many useful skills that I will surely need in the future. A problem that I encountered in the creation process was that the png images still had some white background left around the edges, and it was quite visible, making them look very amateurly edited, so I brought them back into Photoshop and cut more, as well as softened the edges. The change can be seen below, the left png still has the white edges while the right one was refined. As for the overall look, I chose stick with the theme of desaturated, darker colors, that macthes both the video and the digipak. For the background that the audience first sees on the website, before scrolling down, I have a video of moving waves with a black grid overlay. The waves represent the symbolism of the sirens and the Caspian sea, white the overlay was chosen to add a bit of surrealism to the look.
Overall, I would say it was a challenging experience, that I throughly enjoyed, and am looking forward to creating another actual website in the forthcoming times. The button below directs you to the website!
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May 2019
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